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Don’t wing it!
BUILD A PROFITABLE BUSINESS THAT YOU LOVE SO THAT YOU CAN DESIGN A LIFE THAT YOU LOVE.
FINALLY FIND YOUR TRUE CUSTOMER AND LEAVE THE WINDOW SHOPPERS BEHIND.
BLOW YOUR COMPETITION OUT OF THE WATER WITH YOUR UNIQUE SELLING PROPOSITION AND GET INFRONT OF YOUR TARGET MARKET.
FINALLY MAKE CONSISTENT SALES MONTH AFTER MONTH WITH A PROMOTION STRATEGY THAT ACTUALLY WORKS.
Finally learn the strategies for targeting the right customers -
the ones who LOVE your leathergoods and
HAVE THE MONEY to buy!
YOUR LEATHERGOODS ARE AWESOME - SO WHY CAN’T YOU LAND A SALE?
YOUR CUSTOMERS RAISE AN EYEBROW AT YOUR PRICES INSTEAD OF VALUING YOUR WORK.
YOU SEE OTHER LEATHERWORKERS HAVING MORE SUCCESS THEN YOU, AND YOU'RE WONDERING WHAT THE HECK YOU'RE DOING WRONG!
YOU'RE TRYING TO SELL TO EVERYONE BUT REALIZE THAT YOU'RE SPEAKING TO A LOT OF PEOPLE WHO JUST DON'T VALUE YOUR WORK.
YOU’RE TRYING EVERY TRICK IN THE BOOK, BUT NOTHING SEEMS TO BE WORKING RIGHT?
YOU WISH SOMEONE WOULD JUST GIVE YOU THE ROADMAP ALREADY FOR GETTING A PROFITABLE HANDMADE BUSINESS UP AND RUNNING.
How awesome will it feel when you finally start making sales?
and you continue to INCREASE your sales month after month?
WILL YOU BE ABLE TO...
PAY YOUR HOUSEHOLD BILLS with the extra $500+ in sales that you've created for yourself each month?
Finally QUIT YOUR DAY JOB THAT YOU HATE, because you're running a successful leathergoods business?
BUY MORE TOOLS AND MATERIALS with the extra income that you make and not feel bad about spending the money?
You want to sell your leathergoods but it all seems really hard.
“How do I find customers who want to buy my leathergoods?”
“How do I educate my customer about my handmade prices?”
“What if no one buys my leathergoods?”
Hey I’ve been there!
Without guidance and support, it’s difficult to make any progress in your business!
It's actually really easy to make mistakes, get frustrated and never end up selling anything.
Which is why I’ve created the step-by-step course for leathercrafters, LUCRATIVE LEATHERCRAFT which teaches you exactly how to create a successful leathergoods business from the ground up.
LUCRATIVE LEATHERCRAFT
A 7-week ecourse that shows you how to target the right customers and sell your leathergoods for a PROFIT.
“Mary is a talented leather worker whose work I very much admire. I knew I needed to get serious about my business and Lucrative Leathercraft guided me with clear, actionable steps towards building a sustainable business. The video sessions Mary held where she addressed student questions were also very informative. As an artisan, it is very easy to get overwhelmed with the business side of things when you just want to MAKE things. Mary helped lay out the tools to tackle this.”
Lucrative Leathercraft shows you exactly how to create a successful leather business
After
YOU HAVE A STRATEGY AND PLAN OF ATTACK IN PLACE SO YOU KNOW EXACTLY HOW TO MARKET YOUR BUSINESS AND MAKE SALES.
YOU’RE TARGETING YOUR IDEAL CUSTOMER NOW - THE ONE WHO VALUES YOUR WORK AND HAS MONEY TO BUY IT FROM YOU AND YOU’RE MAKING SALES.
YOU’RE HARNESSING THE POWER OF SOCIAL MEDIA AND USING IT TO PROMOTE YOUR PRODUCTS TO YOUR TARGET AUDIENCE AND MAKING SALES.
YOU’VE GOT EXTRA CASH COMING IN EVERY MONTH BECAUSE YOU’RE MAKING SALES AND YOU’RE ABLE TO PURCHASE NEW TOOLS AND MATERIALS OR TAKE THAT TRIP THAT YOU’VE ALWAYS WANTED TO TAKE WITH YOUR FAMILY.
Before
YOU FELT REJECTED AND NOT GOOD ENOUGH BECAUSE NOBODY BOUGHT YOUR LEATHERGOODS.
YOU WERE LOSING MONEY BECAUSE YOU HAD VERY LOW TO NO SALES.
YOU FELT LIKE IT WAS A CONSTANT STRUGGLE TO FIND CUSTOMERS WHO DIDN’T WANT TO SHORTCHANGE YOU ON YOUR PRICE.
YOU FELT FRUSTRATED BECAUSE YOU DIDN’T KNOW HOW TO MARKET YOUR BUSINESS.
YOU WERE STRESSED OUT JUST THINKING ABOUT WHAT TO POST ON SOCIAL MEDIA.
Lucrative Leathercraft Course Outline
IN SECTION 1 YOU DETERMINE YOUR BRAND PURPOSE AND SET SUPPORTING BUSINESS GOALS.
DETERMINE WHAT YOUR BRAND PURPOSE IS SO YOU SET YOURSELF APART FROM THE COMPETITION AND CONNECT DEEPLY WITH YOUR CUSTOMER.
GET CLARITY ON YOUR BUSINESS GOALS SO YOU FINALLY HAVE A STRATEGY FOR ACHIEVING THEM AND SUCCEEDING.
USE THAT CLARITY TO TAILOR A PLAN OF ATTACK FOR HOW YOU’LL ACCOMPLISH YOUR GOALS.
USE ALL OF THIS PLANNING, SO THAT YOU’RE ABLE TO ANSWER FUTURE BUSINESS DECISIONS QUICKLY AND EASILY.
FINALLY HAVE A CLEAR PATH AND DIRECTION FOR HOW TO GET YOUR BUSINESS OFF THE GROUND.
IN SECTION 2 YOU WILL SET UP SHOP AND GET CLARITY ON WHICH ECOMMERCE PLATFORM IS BEST FOR YOU.
FEEL CONFIDENT IN YOUR CHOICE OF ECOMMERCE PLATFORM TO USE AND WHY IT’S THE BEST FOR YOU
CHOOSE A PLATFORM WITH THE LOWEST FEES AND THE BEST ECOMMERCE FEATURES THAT WILL HELP YOUR BUSINESS TO GROW AND PROSPER.
MAKE AN INFORMED DESCISION OF WHERE YOU’RE GOING TO PLACE YOUR PRODUCTS AND WHAT THE BEST CHOICE IS FOR YOU AND YOUR BUSINESS.
IN SECTION 3 YOU’LL DISCOVER WHO YOUR CUSTOMER REALLY IS AND HOW TO MAKE THEM FALL IN LOVE WITH YOU.
FINALLY GET THE RIGHT KIND OF TRAFFIC COMING TO YOUR WEBSITE ON A REGULAR BASIS.
WORK WITH PEOPLE WHO ACTUALLY VVALUEWITH YOU DO AND ARE BEGGING FOR IT.
CRAFT MESSAGES AND COPY THAT IS SPECIFICALLY DIRECTED TOWARDS YOUR IDEAL CUSTOMER - THE’LL FEEL LIKE YOU’RE TALKING RIGHT TO THEM AND FALL IN LOVE WITH YOU.
LEAVE THE BARGAIN SHOPPERS AND PEOPLE WHO COMPLAIN ABOUT YOUR PRCIES BEHIND BECAUSE THEY’RE JUST NOT YOUR IDEA CUSTOMER AND THEY’RE KIND OF A BUZZ KILL.
LEVERAGE SOCIAL MEDIA TO FIND YOUR COMPETITION SO YOU CAN MAKE FRIENDS WITH THEIR BEST CUSTOMERS.
IN SECTION 4 YOU’LL CRAFT SALES COPY BASED ON YOUR CUSTOMER ATTRIBUTES THAT WILL SELL YOUR PRODUCT FOR YOU.
CREATE DESCRIPTIONS AND TITLES FOR YOUR PRODUCT LISTINGS THAT ARE SO SPECIFIC AND RESONATE WITH YOUR IDEAL CUSTOMER THAT THEY’LL BE BLOWN AWAY BY HOW WELL YOU KNOW WHAT THEY WANT.K
cOVERT YOUR BROWERS INTO BUYERS WITH SALES COPY THAT SPEAKS ABOUT THE BENEFITS OF YOUR PRODUCTS RATHER THEN THE FEATURES.
FINALLY GET ACROSS TO YOUR CUSTOMERS EXACTLY WHY THEY NEED WHAT YOU HAVE AND WHY IT’S SOO MUCH BETTER THEN WHAT THE COMPETITION IS OFFERING, EVENIF ITS THE SAME DANG THING!
IN SECTION 5 GET READY TO BLOW THE PROFITABLE PRICING MYSTERY WIDE OPEN.
UNDERSTAND THAT A HIGH PRICE IS NOT THE REASON WHY PEOPLE ARE NOT BUYING AND VOW NEVER TO UNDER-PRICE YOUR PRODUCTS AGAIN. EVER.
BE INFORMED AND FEEL CONFIDENT ABOUT YOUR PRICING STRATEGY
PRICE YOUR PRODUCTS FAIRLY AND PROFITABLY - YES YOU CAN DO BOTH!
NEVER LET A BARGAIN SHOPPER TWIST YOUR ARM AND MAKE YOU FEEL LIKE YOUR PRICES ARE TOO HIGH EVER AGAIN.
IT’S NOT YOU, IT’S THEM!
IN SECTION 6 YOU’LL DEVELOP A PRODUCT PROMOTION PLAN THAT WILL TELL ALL OF YOUR IDEAL CUSTOMERS ABOUT HOW AMAZING YOUR BUSINESS AND LEATHERGOODS ARE.
CREATE A MARKETING PLAN FOCUSED ON MOVING YOUR LEATHERGOODS BUSINESS FORWARD TOWARDS ACHIEVING YOUR GOALS THAT YOU SET IN SECTION 1
CREATE OPPORTUNITIES TO ATTRACT YOUR CUSTOMER WITH EVERY SOCIAL MEDIA POST, EMAIL THAT YOU SEND TO YOUR SUBSCRIBER AND EVERY INTERACTION
IMPLEMENT THE BEST AND MOST EFFECTIVE WAYS TO MARKET YOUR LEATHERCRAFT PRODUCTS TO YOUR IDEAL CUSTOMER IN MEANINGFULL AND STRATEGIC WAYS.
IN SECTION 7 YOU’LL MEASURE HOW FAR YOU’VE COME AND DETERMINE HOW TO CONTINUE TO GROW MONTH AFTER MONTH.
ANALYZE THE PROGRESS YOU’VE MADE SO FAR ON YOUR GOALS
LEARN HOW TO CONTINUE TO STAY ON TRACK AND GROW YOUR SALES MONTH AFTER MONTH
KNOW HOW TO PIVOT AND TWEAK YOUR PROMOTION PLAN WHEN YOU GET OFF TRACK.
“I appreciate how this course is direct and fast paced and doesn’t get lost in a lot of superfluous details. Any creator/maker is going to have a busy schedule with limited time on their hands. This touches on all the major aspects of what it takes to give us the focus and direction to reach our goals, without having to wade through any filler that in the end, wasn’t really applicable to what we are trying to achieve.”
Enroll today for access to these bonuses
Not sure what to write to your subscribers? Access the exact emails that I use in my Welcome series to new subscribers.
Nail your first in-person market with this eguide. Learn what to bring with you, how to develop your "welcome to my table" pitch and more.
Use this easy to use template to track your income and expenses instead of using expensive and complex bookkeeping software.
“When I decided to join to this course it was important that Mary was also a leatherworker as I am because then we speak same language.
I think the best part of the course is the actual “homeworks”. After the lesson you get the homeworks where you have to think about your business and the way to make it better.”
Support & Community
It’s been my experience that the support of someone saying, “yes, you’re doing it right, keep on going” can make all the difference when you’re in the thick of creating a business.
SO IN LUCRATIVE LEATHERCRAFT YOU ARE SUPPORTED THROUGHOUT THE ENTIRE COURSE.
WE’VE GOT A PRIVATE COURSE COMMUNITY OF OTHER LEATHERCRAFTERS THAT ARE IN YOUR SHOES AND KNOW WHAT WORKS AND WHAT DOESN’T
THERE ARE ALSO LIVE Q&A GROUP CALLS WHERE YOU GET INDIVIDUAL ATTENTION AND ALL OF YOUR QUESTIONS WILL BE ANSWERED.
No lie, i’ll stay there till the very end!
“Lucrative Leathercraft was exactly what I needed to make a legitimate battle plan that had real world applications and with Mary’s guidance, I feel confident that I have the tools necessary to make this a viable, self sustaining business.
Thank you Mary, for shining a light on where I needed to go.”
Invest in Lucrative Leathercraft
Whats included:
Lifetime access to Lucrative Leathercraft
7 course sections
Course workbook
24/7 access to the private FB course community
Live Q&A group support calls
*Plus an additional payment of $324
COMPLETE THE COURSE FROM HOME AND ON YOUR OWN SCHEDULE!
YOU'RE THE BOSS!
All you need is a computer and an Internet connection.
The entire program is completely digital so you can access it anywhere at any time by logging into the private course portal.
So go at your own pace!
How long does it take to finish the course and start making sales?
MOST STUDENTS COMPLETE THE COURSE AND IMPLEMENT THE STRATEGIES OVER THE COURSE OF 7 WEEKS.
LUCRATIVE LEATHERCRAFT IS A SELF PACED COURSE, HOWEVER, SO SOME STUDENTS CHOOSE TO TAKE A FEW EXTRA MONTHS TO GET THEIR LEATHERGOODS BUSINESS UP AND RUNNING. THERE IS NO RUSH AND NO RIGHT OR WRONG AMOUNT OF TIME TO SPEND ON THIS BECAUSE YOU HAVE LIFETIME ACCESS TO THE PROGRAM AND ALL FUTURE UPDATES.
I RECOMMEND YOU SET ASIDE 2-4 HOURS PER WEEK TO GO THROUGH THE PROGRAM LESSONS AND IMPLEMENT THE ASSIGNMENTS.
Your time is valuable. Don't waste it!
WHY WAIT ANOTHER 6 MONTHS TO A YEAR FOR LUCRATIVE LEATHERCRAFT ENROLLMENT TO OPEN UP AGAIN?
If you wait to start building your leathergoods business now, you're just putting yourself that FAR BEHIND THE COMPETITION.
Start building the business today, and turn your expensive leatherworking hobby into a LUCRATIVE BUSINESS IN A MATTER OF WEEKS.
Is Lucrative Leathercraft right for me?
It’s right - Go for it!
You want to ATTRACT YOUR IDEAL CUSTOMER and develop products that they actually want to BUY.
You want to price your products so that you make a PROFIT with every sale.
Your current sales are $0 or few and you want to INCREASE YOUR SALES.
You have limited time in your schedule and you want to use it as STRATEGICALLY and EFFICIENTLY as possible.
Sorry, this course is not for you..
You're convinced that you have to MARKET TO EVERYONE because otherwise you will be losing sales.
You DON’T want to sell your work for a profit and would rather stick with your hobby.
You're NOT MOTIVATED to earn extra cash that will allow you to create a life that you love.
You've got plenty of time to spare and FEELINGS OF CONFUSION AND FRUSTRATION.
ARE YOU READY TO TAKE STEP-BY-STEP ACTION, AND BUILD A SUCCESSFUL LEATHERGOODS BUSINESS SO YOU CAN GET TO WORK DOING WHAT YOU LOVE?
What would it be worth to you?
If you could say GOODBYE to your biggest problems like...
Feeling confused about what to post on your Instagram.
Trying to keep up with everyone on social media and playing the "I have more followers then you" game.
Wondering who your ideal customer and where you can find them.
Watering down your brand and trying to selling to everyone.
Worrying that no one will buy if you price your products for what they're actually worth.
General confusion when it comes to making any business decisions because you don't have any goals and don't know what you're trying to accomplish.
And instead get the specific steps to create a PROFITABLE leathergoods business.
It's your choice.
Even if you're suffering from the 3B's, you can do this.
BROKE, BUSY and know nothing about BUSINESS.
"I don't have money to invest in starting a business right now."
The great thing about selling your leathergoods online these days is that there is barely any overhead or financial investment required!
You need a computer, an internet connection and some inexpensive shop software and you're ready to set up shop. Gone are the days where you needed thousands of dollars to invest in a brick and mortar shop with employees and all kinds of other overhead expenses.
Just ask yourself, how many leathergoods would you have to sell to make back the price of this course? My guess is, less then you can count on both hands.
"I don't have time."
Omg, tell me about it. Who isn't so busy these days?
But the thing is, you can get started building your leathergoods business quickly in an afternoon or slowly over the next 6 months.
The choice is yours.
Remember, this program is completely self-paced so you get to choose when you want to work on it and where.
And it's actually designed not to be complicated but, instead help you plan and execute an effective strategy so you can make the most of the limited time that you have.
"I know nothing about how to start a business."
Um, “hi”, i’ve been there myself and it's not fun not knowing what to do and when to do it.
But I finally figured out how to create a profitable leathergoods business and make sales.
Don't make the mistake I did of not getting help in the beginning. You waste a lot of time doing it that way and if I could go back and get help sooner, I would.
With Lucrative Leathercraft, you'll get step-by-step actionable training and all trainings come from the angle of assuming there is no prior knowledge.
Invest in Lucrative Leathercraft
Whats included:
Lifetime access to Lucrative Leathercraft
7 course sections
Course workbook
24/7 access to the private FB course community
Live Q&A group support calls
*Plus an additional payment of $324
100% MONEY-BACK GUARANTEE
I wholeheartedly believe in the Lucrative Leathercraft course, and have many satisfied students but I want you to feel confident in trying it out for yourself!
That's why I have a 100% Risk Free Guarantee. You can try Lucrative Leathercraft for 1 week, and if decide that it isn’t for you, just ask for a full refund before midnight, within the 1st week of purchase and I will happily issue a 100% refund.
To read the full refund policy, click here.
I'm in! What happens next?
#1: ENROLL
Enroll in LUCRATIVE LEATHERCRAFT by clicking the enroll button above.
Enter your billing and payment info at checkout.
Click submit and check your inbox for a confirmation email that you've been enrolled in LUCRATIVE LEATHERCRAFT.
#2: ACCESS THE COURSE
Click the link in the welcome email to access the course.
Access the prework assignments immediately and get ready to get to work.
Join and introduce yourself in the course community
#3: BUILD A BUSINESS
Receive access to a new section of the course each week until you've received all sections.
Attend the monthly live Q&A calls for support and to get any of your questions answered.
FAQ
Q: Who is Lucrative Leathercraft for?
Lucrative Leathercraft is for the frustrated leathercrafter who has been spinning their wheels for years, trying to get their business off the ground with no luck. It's for the leatherworker that has read the blogs and articles about setting goals, and marketing to the ideal customer, but for some reason it's still not working. It's for the leatherworker that has been wanting to start a business, but they just don't know what to focus on first and in what order. It's for the leatherworker that is looking to put in the work to make a massive impact in their business and life.
Q: Can you help me to see the value of Lucrative Leathercraft? I mean, it’s a lot of money to spend.
What you get when you enroll in Lucrative Leathercraft is not just some video modules and a workbook. Yes you do get these things, but you're also getting the result which is making sales.
How much would it be worth to you if you got some traction and started making $500/mo or more in sales?
How much would it be worth to you if you increased your sales month after month to $1k, $2k or more?
How much would it be worth to you if you could create a business where you're in charge of your day, your schedule and your life?
How much would it be worth to you if you could quit that 9-5 job or just one of your many part-time jobs?
THAT is where the VALUE of Lucrative Leathercraft comes in.
If you think about this being a 6-month investment, it's just $3/day to be getting the strategy and support to create massive change in your life.
Q: When does the course start?
Once you enroll, you will have access to LUCRATIVE LEATHERCRAFT immediately. You can get started on the prework and Section 1. Then an additional section will be sent to you each week until you've received all sections. The bonus material will be available 30 days after enrollment. You'll be on your way to putting into place strategys that work to maximize your sales.
Q: How long is the course?
The live course will run for 7 weeks, with monthly live coaching calls. Over the next 7 weeks you’ll create your specific business goals, set up your online shop, determine who you ideal customer is, create product listings that sell and learn how to price your products and promote them to your ideal customer. You also have lifetime access to the course and to course community.
Q: Do I get lifetime access to the course material?
Yes, you have lifetime access to the course and lifetime access the the support that you receive in the course community! You'll also receive any updates that I make to the course.
Q: What is the time commitment per week?
This is a self-paced course so it is totally up to you and your schedule. I do recommend staying on task and completing all of the lessons each week which on average requires between 2-4 hours/week.
Q: I’ve never started a business before. Is this the course for me?
There are no prerequisites other than having a basic knowledge of how to use a computer. This course was especially designed to efficiently cover all of the basics of setting up your shop and assumes that you have no prior knowledge with business or marketing. That said, it is also appropriate for anyone who has recently launched their own side hustle and are not happy with their results, read: no sales. If you've had a business going for a few years with no luck, chances are you need to address your business foundation and go back to basics.
Q: Are there any other material or equipment costs besides the enrollment cost of the course?
Yes, be prepared for some small upfront costs associated with starting a small business. Please note that there are many different companies that provide these tools with varying prices. The below price ranges are estimates and may vary.
ecommerce shop ($0-$30/mo)
email service provider ($0-$30/mo)
domain purchase ($10+)
bookkeeping software ($0 - $9+)
Q: I’ve never taken an ecourse. How does it work?
Once you enroll, you will be sent a link to the course where you'll be prompted to create a password. You will be able to log into the course at any time, no matter your time zone and complete the lessons at your own pace. You will also have lifetime access to the course and any updates that I make to the course.
Q. what if I have questions? Do I get support, community and access to you?
Yes, I want to make sure you get results and always get your questions answered. There is a private members only Facebook group where I'll answer questions. I'll also host live Q&A support calls where you can submit your questions and interact with myself and other students.
Q. What is the refund policy?
I have a 100% Risk Free Guarantee. You can try Lucrative Leathercraft for 1 week, and if you aren't satisfied, just ask us for a full refund before 11:59pm Eastern US Time before the 7th day after purchasing and I will happily issue a 100% refund. To read our full refund policy, click here.
Q. What are the payment options?
I accept major credit cards and Paypal as payment options. There is also a monthly payment plan available.
Q. If I can’t join this launch, when will the next launch be?
To be honest, i’m not sure when it will launch again. If you put yourself on the waitlist it's a good way to not miss any announcements and save your spot for the next course launch.
Q. I have more questions. What should I do?
Please email me! I'm happy to answer any questions that you have! I respond to all emails personally. Email me directly at info@leatherbeast.com.
Hey i’m Mary...
AND I HELP LEATHERCRAFTERS LIKE YOU CREATE PROFITABLE BUSINESS SO YOU CAN LEAD A LIFE THAT YOU LOVE LIVING.
WHETHER THAT MEANS FINALLY QUITTING THAT BORING DAY JOB OR JUST PULLING IN EXTRA CASH EACH MONTH, BEING IN CHARGE OF YOUR OWN BUSINESS IS WHAT IS GOING TO ALLOW YOU TO CREATE A LIFE THAT YOU LOVE.
I'VE BEEN A MAKER AND A SELLER OF MY OWN HANDMADE GOODS SINCE 2008 AND OVER THE LAST DECADE I’VE CREATED SMALL BUSINESSES ON ETSY, SQUARESPACE AND SHOPIFY. I’VE SOLD MY WORK AT RENEGADE CRAFT FAIR FOR MANY YEARS IN A ROW AND TO MULTIPLE SHOPS AND BOUTIQUES IN NEW YORK CITY. MY WORK HAS ALSO BEEN FEATURED IN THE PUBLICATIONS THAT YOU SEE ABOVE.
So I know what i’m talking about and i’ll share how I did it with you!
LUCRATIVE LEATHERCRAFT IS THE FIRST AND ONLY ONLINE COURSE THAT SHOWS LEATHERCRAFTERS LIKE YOU, EXACTLY HOW TO TARGET YOUR IDEAL CUSTOMER AND SELL YOUR LEATHERGOODS FOR WHAT THEY’RE ACTUALLY WORTH.
I KNOW THAT YOU’RE JUST DYING TO GET YOUR LEATHERGOODS BUSINESS OFF THE GROUND AND FINALLY CREATE A LUCRATIVE LEATHERCRAFT BUSINESS TAILORED SPECIFICALLY TO YOUR OWN LIFE GOALS AND DREAMS.
So the question that remains is..
what are you going to do with all of that extra freedom and income that you'll get as a business owner?
